Ad image sizes guide
Free · no sign-up · runs in your browser
Meta recommends 4:5 (1440 × 1800 px) for Facebook and Instagram Feed and 9:16 (1440 × 2560 px) for Instagram Stories and Reels. Google responsive display ads take 1.91:1 (1200 × 628), 1:1 (1200 × 1200) and 9:16 (900 × 1600) images; LinkedIn single image ads take 1.91:1, 1:1 and 4:5; TikTok recommends vertical 9:16 video. The table lists each placement's recommended and minimum size, safe zone and official source; drop your image to see which placements it fits.
Which placements does your image fit?
Drop an image here
or
Nothing is uploaded: the image opens in your browser and only its size is read.
How to use it
- 1
Pick the placements your ad will run in (for example Instagram Feed and Stories) and find each one's ratio in the table.
- 2
Design at the largest recommended size; scaling a small image up later makes it blurry.
- 3
Drop the image into the box above: the tool reads its size and ratio and marks each placement as fits, accepted, too small or wrong ratio.
- 4
For Stories and Reels, turn on the safe zone and check that no text or logo sits in the marked areas.
Ad image sizes by placement
| Placement | Ratio | Recommended size | Minimum | Safe zone and notes | Source |
|---|---|---|---|---|---|
| Facebook FeedMeta · Image | 4:5 | 1440 × 1800 | 600 × 750 | Aspect ratio tolerance 3%Files up to 30 MB | Meta Ads Guide: Facebook Feed (image) |
| Instagram FeedMeta · Image | 4:5 | 1440 × 1800 | width ≥ 500 px | Aspect ratio tolerance 1%Files up to 30 MBAccepts aspects from 4:5 to 1.91:1 | Meta Ads Guide: Instagram Feed (image) |
| Instagram StoriesMeta · Image | 9:16 | 1440 × 2560 | width ≥ 500 px | Keep the top 14%, bottom 35% and 6% on each side free of text, logos and key elements.Aspect ratio tolerance 1%Files up to 30 MB | Meta Ads Guide: Instagram Stories (image) |
| Instagram ReelsMeta · Video | 9:16 | 1440 × 2560 | width ≥ 500 px | Keep the top 14%, bottom 35% and 6% on each side free of text, logos and key elements.Video; 250 px wide is enough for videos under 30 seconds | Meta Ads Guide: Instagram Reels (video) |
| Google responsive display adGoogle Ads · Image | 1.91:11:19:16 | 1200 × 6281200 × 1200900 × 1600 | 600 × 314300 × 300600 × 1067 | Files up to 5 MBGoogle advises against text or a logo on top of the image | Google Ads Help: Create a responsive display adGoogle Ads Help: Best practices guide for responsive display ads |
| TikTok In-Feed adTikTok · Video | 9:1616:91:1 | not statednot statednot stated | 540 × 960960 × 540640 × 640 | Files up to 500 MBVideo; TikTok recommends vertical 9:16 and gives minimum sizes only | TikTok Ads Help: Auction In-Feed Ads specifications |
| LinkedIn single image adLinkedIn · Image | 1.91:11:14:5 | 1200 × 6281200 × 1200720 × 900 | 640 × 360360 × 360width ≥ 360 px | Files up to 5 MB | LinkedIn Marketing Solutions Help: Single image ads specifications |
Numbers are taken from the platforms' official help pages (last checked: October 7, 2026). Platforms can change these pages; confirm with the source link before you launch.
In Morpho, static ads are made in 4:5, 1:1 and 9:16, and videos in 9:16, 4:5, 1:1 and 16:9.
What is a safe zone?
The safe zone is the part of the image the platform's interface (profile name, buttons, caption) doesn't cover. For Instagram Stories and Reels, Meta recommends keeping the top 14%, the bottom 35% and 6% on each side free of text, logos and key elements. On a 1440 × 2560 px image that is about 358 px at the top, 896 px at the bottom and 86 px on each side. Google advises against putting text or a logo on display ad images, because the image is cropped to many ad sizes.
Frequently asked questions
What size should an Instagram ad image be?
Meta recommends 1440 × 1800 px at 4:5 for Instagram Feed and 1440 × 2560 px at 9:16 for Instagram Stories. The feed accepts ratios from 4:5 to 1.91:1; both placements need at least 500 px of width, and files up to 30 MB.
What is the Facebook ad image size?
For Facebook Feed, Meta recommends 1440 × 1800 px at 4:5. The minimum is 600 × 750 px, the aspect ratio tolerance is 3% and files can be up to 30 MB, as JPG or PNG.
What is the safe zone in Stories and Reels?
It is the area the profile name, buttons and caption don't cover. Meta recommends keeping text, logos and key elements out of the top 14%, the bottom 35% and 6% on each side.
What are the Google display ad image sizes?
Responsive display ads use a landscape 1.91:1 image (1200 × 628 recommended, at least 600 × 314) and a square 1:1 image (1200 × 1200 recommended, at least 300 × 300); for the optional vertical 9:16 the recommendation is 900 × 1600 px. Each file can be up to 5120 KB.
Is the image I check uploaded anywhere?
No. The image opens in your browser and only its width, height and file size are read; it is not sent to a server or stored.
Related posts and tools
- AI ads generator: how to make ads with AI in 6 stepsHow to use an AI ads generator to make static and video ads that look like your brand, with a step-by-step workflow, format guide and pre-launch checklist.
- Ad copy character counterCount your headline, primary text, description and CTA against Meta, Google Ads, TikTok and LinkedIn limits as you type. Counts emoji and accented letters correctly and flags fields that may be cut off.
Let the team make the whole ad
In Morpho you enter your brand's website; the Copywriter writes the headline, sub-line and CTA, the Art Director designs the ad with the brand's real logo and product photos, and they revise it until the Critic approves. Static ads come in 4:5, 1:1 and 9:16; videos in 9:16, 4:5, 1:1 and 16:9.